False eyelash hit the beauty industry with a bang, and for the past few years, every celebrity, model, social media influencer, and girl next door has capitalized off of this trend in one way or another. As a staple in the cosmetic world, the demand for eyelashes will probably outlive us all. That said, now is the time to take advantage of this evergreen rage by starting your lash business immediately.
Starting a lash business may sound as simple as 1-2-3, and while that is partly true, in order to thrive in this evergrowing market, you have to bring knowledge, strategy, and creativity to the forefront. Fortunately, you don’t have to sit through countless course hours to get ahead. Here is a step-by-step guide that will give you everything you need to know about how to start eyelash business.
Research the Market
All beauty trends either go out of style or evolve with time. Lucky for you, eyelash culture is expecting to grow even greater in the upcoming years. However, it is still up to you to do some research on the market. A close analysis will not only reveal how to start eyelash business, but it will also show you which mistakes to avoid. Dedicate some time to just search through the web, and visit a few physical stores to find out all there is to know about selling lashes. Identify the top sellers as well as the top buyers. Pay close attention as to how successful companies are marketing their products and why underperformers can’t seem to make a breakthrough. The more you know about the playing field, the better equipped you will be to take the industry by storm.
All lashes aren’t created equally. In fact, there are loads to choose from. So, as you thoroughly research the market, take some time to become familiar with the different types of lashes. Synthetic, sable, silk, mink, and faux mink are a few common ones to know about; however, mink tends to be the most popular pick. Mink lashes have managed to become the front runners because they are lightweight and provide wearers with a full, natural look. They are also commonly gushed about amongst celebrities. Faux mink gives the same effect, but because they are synthetic, they don’t last as long. Synthetic lashes are great for a night out, but because of their shorter expiration periods, you may not want to incorporate them into your store. But if you do, be sure to let customers know that they aren’t meant to hold up as long as the others.
It’s okay to only have a few choices. Just make sure that you include styles that are natural and others that are bold. Having a variety will broaden your customer base, catering to both the party girl and the corporate office worker.
Decide Where You Will Sell Your Lashes
Your business needs a home, even if it means selling your goods out of the trunk of your car. Renting out a store location or a chair at a preexisting salon or shop are great options, but they aren’t the only ways to go. If you are an entrepreneur on a budget or would prefer not to set up shop at a location that allows customers to commute to you, you will be pleased to know that you can run your business from the comfort of your own home. While you always have the option to open your doors to the public, you may find it safer and more efficient to carry out most of the transactions online or by the phone.
In this day in age, there is so much freedom when it comes to selling avenues. That said, most prosperous businesses take advantage of in-person sales, online shops, and features at physical locations. Beginners in particular, will greatly benefit from selling online as there is more room for trial and error, and there is less of a financial investment. But all in all, where you house your company will ultimately come down to your own personal preference and what you find to be more affordable and convenient. Just make sure you have a safe area to store your products and prepare orders as they come.
Choose Your Eyelash Vendor
Finding a good eyelash vendor is undoubtedly the most vital step of all. Consider your eyelash vendor as the most important business partner that you will ever have. While you will bring the spice and appeal to your customers, your vendor is tasked with providing a superior level of quality that will keep your sales through the roof. The good news is, there are plenty of places that you can find eyelash wholesale, but unfortunately, not all are credible.
The eyelash wholesale world is made up of scammers galore, but don’t let that deter you from getting a piece of the action. Knowing what to expect beforehand will save you a bunch of time, money, and anxiety. When you search for vendors, you will find that most eyelashes are made in China, so you may experience a waiting period when attempting to test products. Keep this in mind when stocking up after making your final decision. In order to assist with any language barriers, you may want to stick to those found on Alibaba, Ali Express, Google, or Arison Eyelash.
A good vendor is always willing to help you with your business by providing plenty of details about what they have to offer in a timely manner. Be aware of any signs of inconsistent answers or any provider that has no credibility, has prices set too high or too low in comparison to others, or has no testimonies or pictures to support their claims. Before you take anyone’s word as valid, always ask for a sample set of lashes. Some companies will send these for free in hopes of gaining you as a client, but others may insist on charging a small fee.
Test Your Eyelash Sample Order
I know you are probably super eager to stock up, but now is definitely not the time to jump the gun. You should absolutely never offer your services without doing a thorough quality check as customers are passionate about their beauty products and tend to hold a grudge if they aren’t satisfied, no matter how much time has passed. Also, some manufacturers may use harsh chemicals when creating their lashes, so by testing them beforehand, you would be preventing your future customers from experiencing allergic reactions or other harsh side effects. If you encounter any adverse reactions, abort the mission, and begin searching for a new vendor. Don’t risk taking a chance on the product as doing so can cause your business to crash and burn before it truly begins.
Examine your samples to make sure that they match the description given to you by the vendor. Be aware of any synthetic extensions that pose as mink, and use a measuring tape to confirm the length. Check with the vendor to find out how long the lashes are supposed to hold up, and continue wearing them until the end period to see how well they do with time. Despite the length and unique design, keep in mind that customers are looking for lashes that are both soft and lightweight. The product that you choose should be one that you can vouch for, and by the time you place your first order, you should be able to answer just about any question that may cross a costumer’s mind.
Build Your Brand
Your brand is what will make customers gravitate to your company versus another. Your goal is to convince people to spend their money with you instead of running down to the beauty supply store and grabbing a pair off of the rack. Make an effort towards getting people to buy into you, not just your product. Branding your business means making sure that your mannerism and communication skills are on point at all times. Customers appreciate being spoken to in a kind, reassuring manner, so from the moment that you exchange a business card or post about your company, you want to make a positive impression.
Another key branding component is your logo design. Your logo will follow you everywhere and will be featured on every product and business advertisement, so it needs to be something that you are proud of. The perfect logo doesn’t have to be complicated, but it does need to show your individuality while encompassing a bit of color. If you aren’t the artistic type, hiring a logo designer will go a long way. Developing a strong brand means taking every opportunity to promote your business, whether that means shaking hands with a stranger everywhere you go or posting on social media multiple times a day.
Create Your Online Eyelash Store
Your online presence can make or break you, and without an online store, your business is as good as dead. Putting together an online store is a must, and it is now easier than ever to do so. While you can hire an expert to build one from the ground up, you can save time and money by creating one on Shopify, BigCommerce, Wix, Open Cart, or another popular platform. Going this route has plenty of perks as more people are aware and entrusting of these names, giving your business the advantage of reaching a wider audience.
Your online store should fit your brand perfectly. The color scheme should be eye-catching, but make sure that the font is easy to read. Your creativity will be your strong suit here, but remember to include shipping information, return policies, a section that explains who you are as a seller, a mission statement, contact information, and frequently asked questions to go along with your products and prices. The checkout process should be quick and seamless, accepting as many payment options as possible. To give a clear idea as to what each product has to offer, it is best to showcase quality photos, one that includes the lashes by themself and another that features them being worn by a brand ambassador.
Design Your Eyelash Packaging Box
Basic designs will breed basic results. Don’t skip corners when it comes to your packaging as it is one of the main elements that will grab the attention of buyers, and it will go a long way towards getting people to remember your brand for its individuality. Your box can be tailored to a particular theme related to your brand, or you can choose to work your magic with colors. Designating a specific color or design to each lash type will add a nice, custom touch. Wordplay can also be used to your advantage. Decorating your boxes with clever quotes and fancy, descriptive names will make your brand that much more appealing. If you find yourself at a creative block or unsure as to how to make your ideas come to life, there are plenty of vendors, including Arison Eyelash, that will do the footwork to make your vision come true.
Place Your First Lash Order
By this time, you should know all of your products from the inside out, so placing your first order should be a piece of cake. The vendor will help to guide the way when it comes to completing your purchase, but you will need to use your own judgment when it comes to ordering the correct amount of products. Some companies may have a minimum order quantity, or MOP, that you will have to adhere to, but others will allow you a bit more freedom to decide. Before you finalize your order, check the shipping date so that you aren’t stuck waiting forever for your eyelashes to arrive. If the date is agreeable, double-check the invoice in its entirety before sending your payment. Most trustworthy vendors will provide you with a confirmation number, text message, or email immediately, but if not, contact them right away.
Run a Market Strategy Test
With so many entrepreneurs claiming to have the best eyelashes of the land, it should come as no surprise that you will have to consistently market yourself. This may sound exhausting, but it can actually be a ton of fun, and it is best to take care of the learning curve straight out of the gate so that you will reap your sales goals sooner than later.
A market strategy test is just as simple as it sounds. This phase consists of implementing strategy after strategy to determine which ones will bring you the biggest profit, depending on customer responses. To strengthen your efforts, offer samples to a select few in exchange for their feedback. You can post the positive ones on your website along with pictures of the happy client. However, it is in your company’s best interest to keep the negative ones offline. If you end up with an unhappy customer, do your best to turn the situation around, and take the criticism as a means to improve your product and customer experience. Marketing can be a lot of work, so if you find yourself at a dead end, try hiring a consultant or an experienced salesperson to help out.
Grow Your Eyelash Business
Now that you have put in all the hard work, it is time to expand while letting the world know who you are and how amazing your eyelash line is. Capitalize off of the reaching power of social media by consistently uploading videos featuring your lashes, capturing glamorous pictures, and live streaming on major platforms. Look into free referral programs, and request reviews in exchange for discounts and other perks. Hiring a social media influencer is another dramatic approach towards attracting potential customers, and many of them will promote your line at no charge if you send them free products. Others may require a fee, but if they have a large following, their asking price may be a small thing to pay.
An occasional markdown or giveaway will appeal to those whom you may have missed otherwise. Collect contact information, and send alerts when there is something new going on or just to remind everyone that you are still up and running. Check in with previous customers to build loyalty, and send coupons or freebies on birthdays. The overall idea is to get everyone talking about your business. Don’t get discouraged if you don’t sell out within the first month. If you keep at it for long enough, customers will be beating down your doors. The best thing about eyelashes is that they are one of the easiest beauty products to sell. Clients are always looking for a brand that will top their last pair, so you will have the perpetual chance of winning new business each and every day, whether you are a newbie or a veteran in the game. By applying this in-depth guide and a little persistence, your eyelash line will flourish in no time.